You have decided to venture into the incentive marketing world, but you are unsure about the next steps? This article may be what you were looking for.
The most important things you need are strategy and knowledge. A loyalty campaign is all about building the best program according to your needs and the people you want to reward. If you still have questions regarding the world of incentive marketing, we suggest you read some of our FAQs and our article on this subject.
You should take your time to build a plan and study your audiences’ needs. Since you will be investing money into this, you want to make sure that your ROI will be the highest and that it will be truly effective and positively affect your audience.
WHY A LOYALTY CAMPAIGN DURING A CRISIS
Having a consistent loyalty program is nowadays more important than ever. The economic crisis and the pandemic have drastically changed. The way people buy is different, and new issues have been raised in the working world. Let’s start by looking at customers.
A McKinsey report has analyzed how “More than three-quarters of consumers have changed their buying habits in the past 18 months”. It is quite clear that keeping a customer loyal has never been this difficult. The good news is that a strong loyalty program can help you with that.
The competition among brands is at an all-time high, but all these offers can be confusing, and a customer will always go back to a brand that made them feel appreciated. A strong loyalty bond with your audience is what will make the difference in having them come back to you. It is nowadays clear that investing in a time of crisis is extremely important in order to make your audience loyal and find new customers. If you want to know more about loyalty, you can check this article.
As for employees, the situation had drastically changed as well. Great importance is now given to having a good work environment, that promotes mental health and healthy work-life balance. Remote working has played a major role in these changes. Studies show how rewards and incentive programs are fundamental to having productive and happy employees. As for customers, you want your staff to feel connected to the brand and to be happy to work for you. You can get a passionate audience while boosting your income and increasing work performance.
HOW TO LAUNCH
So, how to launch? Once you have all the data and thought of a strategy, you should have some professionals working with you.
Firstly, you need to decide how you are going to incentivize your audience. Studies show that gift cards are the best and most efficient way to do so, but it takes time and effort.
Digitalization makes it easier and less expensive, if you want to know more you can read our article. ROIWARD manages everything regarding incentive programs and also offers strategic consulting. When choosing ROIWARD, you can launch your incentive program quickly and start sending rewards in an instant.
Once your incentive program has begun, with our platform, you will be able to buy your gift cards in bulk and we will take care of sending them to the people you want to reward and manage the whole process. Moreover, we offer the unique chance to live track how your investment is paying off and if and when your vouchers are being used. You will get the opportunity to get part of your money back from the non-redeemed vouchers and will have ROIWARD team taking care of every detail, saving you money and time.
WHEN TO LAUNCH
So, when is the right time to launch? Well, it depends. Every company has its own needs and goals, and this means that there isn’t a unique answer to this question. This does not mean that the answer is difficult. It mainly depends on your program: if you want to launch a campaign for Christmas or Saint Valentine’s Day, you need to start in advance. How much time you need truly depends on your goals and on the complexity of the campaign. Another factor you should consider is how your competition is approching this matter. If you are planning on starting a wider incentive program, not related to special events, that goes on throughout the year, you need someone to help you organize and run your program.
Actually, it’s not a bad idea to start your program regardless of any particular event, since you will not have a specific deadline and will have more time to structure your loyalty campaign and be sure to have the best strategy. Every investment requires time and money, and you will need a dedicated team that will manage the program. You can choose to give this task to your staff, or you can hire a company that has the technology and the experience to run it smoothly. If you decide to manage it alone, you should know that the process is long, and you will have to follow the legal part, contracts, and agreements with each and every provider. With a company such as Roiward, we already have all the agreements and you will not waste your time and money.
If you want to start the incentive marketing journey, you should have a strong platform and a qualified team to help you make the most out of it and get the highest return on investment. If you want to know more about why ROIWARD is the best choice and what we offer book a demo with us and let’s talk about it!
We have the best platform, an amazing team, and the highest ROI!
If you still have questions, don’t hesitate to contact us, and let’s talk about it together!
You get ROI they get Rewards.
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