End of Year campaign - MotoCard
MotoCard boosted the performance of their December sales by with a free flight incentive.
In the world of motorcycle gear, December is a big month. Lovers of speed, style and safety can find the perfect holiday gifts in the MotoCard e-shop.
For December 2023, MotoCard decided to do things a bit differently.
Instead of repeating last year's campaign, they were ready to try incentive marketing.
MotoCard defined the scope with us.
Everyone who purchased of over 299 euros in their e-shop would get a free flight.
Speed was the top priority. It was already mid November, and we needed to launch the incentive campaign early December. No time for a full integration.
Coordinating with the MotoCard marketing team and web master, we set up a simple customer journey:
- the end-customer purchased for over 299 EUR with MotoCard.
- they received a MotoCard branded e-mail with a unique voucher code.
- the end-customer could book their flight on a MotoCard branded booking engine.
Year-on-year the campaign performed 28% better.
MotoCard found a new way to fly above expectations and delight their shoppers.
In a few short weeks, we created a new customer journey with a custom booking engine and big return on investment.
What a ride!
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