case study

Growth Experiment - Product Hackers

Product Hackers increased conversion by [number] % for their client with their most cost-efficient incentive marketing campaign ever.

Product Hackers is a Growth agency focused on accelerating Growth businesses, using a scientific method of continual experimentation, SOLID Growth.

[name, role] at Growth agency Product Hackers contacted us when a project with online insurance provider Verti had hit a roadblock.

An incentive marketing experiment to increase conversion on car insurance was working well. But because the costs of the incentives were too high, the experiment's ROI did not make sense. 

Product Hackers contacted us to explore how to decrease costs and make the incentive campaign work.

Their request was two-fold.

  1. The ROI of this incentive campaign needed to improved dramatically.

  2. Marketing, customer support and compliance teams would need full visibility.

We built the Roiward platform with the core values efficiency and transparency in mind, so on paper it fit the bill perfectly. Time to prove it.

Product Hackers suggested starting with a small trial. We enabled the team to run their incentive campaign for car insurance conversion without a full integration. 

Incentive marketing immediately became easier for the Verti team. One person could run the entire incentive campaign, on easy mode. When the campaign had run its course, Verti was even happier with the financial ROI.

[X%] of the total budget could be reused.

Roiward enabled Verti to recover the funds of unclaimed vouchers and use them as credit for their next campaign.

The slam dunk success of our first trial campaign together resulted in a full integration with Verti. All thanks to [name, product hackers partner], who  challenged the status quo.

Incentive marketing doesn’t have to be wildly inefficient. Not with Roiward.

About finally having a solution to do incentive marketing with a great ROI:
Henry Smith
Product Hackers
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